We don’t just put a sign in your yard and wait for the phone to ring. We use a variety of different tools to market your home correctly & quickly to get it maximum exposure and attention.

The answers to these questions vary from REALTOR® to REALTOR. Which is why making sure you choose a real estate agent who KNOWS the local market your home is in (and who isn’t stuck in the old marketing ways of the pas is so important. Many agents won’t even tell you what they will do for you until they step in your home. That is where we are different. Here are just a few of the things we do when it comes to marketing your home.

Accurate pricing sells homes! Price your home to high and your home won’t sell. Drop your price & people wonder why your home isn’t selling and you look desperate. We are committed to making sure your home enters the market with the right price so you get interest in your home from the start. This means more interest in your home from a larger number of buyers which could lead to multiple offers resulting in it selling faster and for more money!

NEW listings get tons of hits in the first few days. That means your home will be at its peak potential for selling from the minute it hits the MLS. List it with bad photos or inaccurate information & interest goes down. Entering it with complete information, a great description & beautiful photos is essential to successfully marketing your home. The first time a potential buyer sees your home will typically be online. Whether that is through Realtor.com, Zillow, Trulia or some other site, it all starts with the MLS. We are committed to MLS Listing Quality. This means we make sure your property is entered into the MLS correctly the FIRST time. Done properly, you will have the possibility of many more buyers competing for your property giving you more offers to choose from.

Virtual tours are a proven way to market your home. They bring in buyers and weed out potential looky-loos. Showings can be stressful and time consuming for your whole family. Using a virtual tour can save you time and money by giving potential buyers a preview of your home, weeding out people who would normally waste your time and efforts. Our full motion virtual video tours create maximum interest to increase buyer curiosity and bring in more showings.

Last year mobile searchers exceeded desktop searchers. In today’s market, more than 70% of home buyers will view your home from their mobile phone. We are committed to keeping up with today’s changing technology when marketing your home. When listing with us, your property will be available in a mobile friendly format so that no matter whether a buyer is looking at it on a desktop computer, laptop, tablet or on a mobile phone, they will be viewing it in a friendly responsive format that will be pleasing to the eye and easy to use.

Staged homes often sell faster and for more money. Staging your home right is an essential way of marketing your home to get the profit you want! We offer staging services to all of our clients. We will go through your home with you, room by room, and give you suggestions to help you prepare your home for sale and make adjustments inside & out that will create a buzz of interest around your home making it irresistible to potential buyers. We also work with professional staging experts that you can hire to stage your home to perfection.

Realtor.com reported almost 90% of buyers start their search online. That means your homes first impression is through pictures. Low quality photos or photos that do not compliment your home will turn off any potential buyers and result in less showings. When a buyer sees your home online, the photos should make them want to come and see your home in person. You want the photos to be professional, high quality / high resolution, clear & crisp and show off your homes best qualities. We offer photography services to every client with knowledgeable & experienced photographers who know how to showcase your home in the most pleasing way to attract more buyers and get more showings.

Text technology is fast becoming the best way to sell homes faster! Many agents are stuck in the old days of CRMs and email marketing, but we know better! Only 20% of emails get opened, but 99% of text messages are opened and read! Your home should be easily accessible from a mobile phone for potential buyers driving by your home. We employ a text technology by adding a sign rider on your for sale sign offering more information by texting a phrase to a certain number (EXAMPLE: Text SAM to 40691) and receive an instant text with more details on your home. We then receive data on the inquiry including the phone number of the potential buyer so we can follow up with them and set up a showing.

Not every agent is willing to put forth the time and effort it takes to market your home with an open house. That’s where we are different. A successful open house can attract attention from people searching nearby and create a buzz around your home often creating a potential bidding environment. We are trained in marketing your home through open houses, and we can increase interest, highlight your home’s best features and provide you with feedback from potential buyers.